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Mission, Vision, Values

MISSION

  • Train responsible professionals, capable of promoting and leading sustainable business projects in a global context, towards a more prosperous, fairer and more inclusive society.
  • Contribute to generating knowledge that to respond to the main challenges facing society and organisations, from an interdisciplinary perspective and in collaboration with other stakeholders.

This mission is inspired by the core principles that should guide the identity and mission of the university centres of the Society of Jesus.

VISION

Based on our mission and the University’s catchword for this strategic period “the University as Service and Commitment” we believe that our Vision should be built around the jesuit motto “Serving for a Better World”, comprising both teaching and knowledge generation as core activities to create and sustain that Vision.

  • We want to continue to be recognized as one of the very top Business Schools in Spain, and develop our capabilities and competencies for also being a school of reference within the European business schools’ framework, thus continuing to serve for a better world.

All in all, we will continue to foster learning as well as knowledge creation and transfer experiences in favor of a more just and inclusive society.

Summarizing, we will embrace the world in order to better serve it:

Embrace the World, to better serve the Community

VALUES

The values of Deusto Business School, inspired by the tradition of the Society of Jesus, are as follow:

  • Professional excellence – It means seeking the highest quality in our work. Performing our activities with rigor and technical competence, but also with profound human quality. Giving the best of ourselves and always seeking to go further. Advance and improve.
  • Integrity and ethical commitment – It means being honest and honorable in our work and in our relationships with others. Being aware of the ethical implications of the many decisions that we face and acting in a fair and responsible manner. Seeking the common good, especially that of the most vulnerable and disadvantaged groups.
  • Cooperation and solidarity – It means recognizing the need and the value of working with others to address common challenges. Being able to transcend purely individual interests to work for the collective interest. Working together to develop a common project in which the whole is more than the sum of its parts.
  • Openness and diversity – It means being open to the new and different. Recognizing the value and the wealth we could receive from what is different from us: people from other countries, other cultures and religions; new ideas and viewpoints that challenge our beliefs. Being able to welcome, respect, value, discuss, share, live and work with those who are not like us.
  • Innovation and entrepreneurship – It means looking critically at reality, identifying challenges and opportunities; being able to propose solutions to overcome unsolved problems; convincing more people to move from ideas to actions; making the change happen and creating a shared value.