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BMA + Digital Business Skills

San Sebastian campus | Bachelor's Degrees | ¡Nuevo!

"The demand for professionals who understand and are capable of creating marketing strategies in a digitalised world is undergoing ex..."

Alex Gibelalde

Alex Gibelalde, Head of Digital Marketing and Sales, Spain; HBO Nordic (Class of 2004, Business Administration and Management)

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Business in the digital era

We live in an environment where the consumer has evolved very quickly, where the traditional on and off models are no longer anything like everyday reality. The customer is already on, accessing information from their smartphone, tablet or PC anywhere and anytime. How can we keep up with such rapid change in business organisations?

The demand for professionals who understand and are capable of creating marketing strategies in a digitalised world is undergoing exponential growth. This programme intends to train future professionals who know how to integrate new media and have a global vision that mixes off and on. Customer-centred organisations will strengthen their competitive position on a digital market.

 

Alex Gibelalde, Alex Gibelalde, Head of Digital Marketing and Sales, Spain; HBO Nordic (Class of 2004, Business Administration and Management)