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The Master's degree in Advanced Marketing is an itinerant programe between San Sebastian and Bilbao Campus.
Next edition, 2018/19: Bilbao Campus
The aim of the Master’s is to provide advanced skills and detailed knowledge to managers who need to assume responsibilities in markets that are increasingly global and interconnected.
The objective is to train professionals who are capable of designing strategies related to customers and consumers, plan distribution and communication policies, manage brands in the light of the new challenges and opportunities offered by advances in information and communication technologies and take into account the particularities of different markets and countries; managers who are able to identify and propose the most appropriate business models in each environment and design and implement sustainable and responsible strategies.