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The Master's degree in Advanced Marketing is an itinerant programe between San Sebastian and Bilbao Campus.
Next edition, 2018/19: Bilbao Campus
Various recent studies (“From challenge to success: the transformation of marketing in the digital era”, IBM, October 2011, or “New jobs in marketing and communication at the service of the brand”, French Advertisers’ Club, October 2011) stress that those responsible for marketing:
The Master’s in Advanced Marketing provides a novel response to the need to train marketing professionals with an in-depth knowledge of ICT, an accurate understanding of consumers and customers, and an overview of the changes taking place in different countries, in order to develop profitable and socially responsible organisations.
In summary, the University Master’s in Advanced Marketing (MUMA) intelligently integrates: