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Advanced Marketing

Bilbao campus | Official Degrees

Programme

The Master's degree in Advanced Marketing is an itinerant programe between San Sebastian and Bilbao Campus.
Next edition, 2018/19 academic year: Bilbao Campus

Objectives

Participants acquire the following abilities:

  • To manage relationships with customers and clients
  • To design, implement and manage brands
  • To design policies for distribution channels taking into account the new ICTs and consumer purchasing patterns
  • To design, implement and manage communication with clients and customers
  • To identify new business models and opportunities linked to marketing
  • To design and implement marketing strategies for a sustainable and responsible organisation
  • To design a marketing strategy that takes into account the globalisation of markets