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Advanced Marketing

Bilbao campus | Official Degrees |

Programme

The Master's degree in Advanced Marketing is an itinerant programe between San Sebastian and Bilbao Campus.
Next edition, 2018/19 academic year: Bilbao Campus

Skills

In addition to basic and transversal skills, participants will also acquire the following specific abilities:

  • To identify the necessary elements to develop customer loyalty; to develop strategies for value creation in order to capture customers, and to manage and measure customer satisfaction using offline and online tools.
  • To design and create strong brands, integrating offline and online tools, and taking into account the value and capital of a brand.
  • To design and manage industrial and corporate markets taking advantage of technological interactivity and new online behaviour.
  • To design and manage the various distribution channels and intermediaries in order to reach customers and consumers in the most efficient way;
  • To design and implement communication plans that intelligently integrate the various offline and online communication tools.
  • To design and implement direct marketing campaigns using the available and diverse interactive media.
  • To design marketing plans that combine opportunities for new business models with traditional ones, taking advantage of the options offered by ICT;
  • To design and implement the digital marketing strategy of an organisation using the new tools and devices for growth available to consumers;
  • To design and implement the theories and concepts of sustainable marketing in order to improve the welfare of society at large.
     

Programme

The Master's degree in Advanced Marketing is an itinerant programe between San Sebastian and Bilbao Campus.
Next edition, 2018/19 academic year: Bilbao Campus

Skills

In addition to basic and transversal skills, participants will also acquire the following specific abilities:

  • To identify the necessary elements to develop customer loyalty; to develop strategies for value creation in order to capture customers, and to manage and measure customer satisfaction using offline and online tools.
  • To design and create strong brands, integrating offline and online tools, and taking into account the value and capital of a brand.
  • To design and manage industrial and corporate markets taking advantage of technological interactivity and new online behaviour.
  • To design and manage the various distribution channels and intermediaries in order to reach customers and consumers in the most efficient way;
  • To design and implement communication plans that intelligently integrate the various offline and online communication tools.
  • To design and implement direct marketing campaigns using the available and diverse interactive media.
  • To design marketing plans that combine opportunities for new business models with traditional ones, taking advantage of the options offered by ICT;
  • To design and implement the digital marketing strategy of an organisation using the new tools and devices for growth available to consumers;
  • To design and implement the theories and concepts of sustainable marketing in order to improve the welfare of society at large.