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25 May 2017Bilbao Campus

Deusto Business School promotes a pool of young managers to ensure a “professional” generational renewal

Healthcare management is an opportunity for job creation since it is estimated that about 50% of health managers will be retiring in an average period of 15 years. This turning point coincides with the need to offer training focused on a sector that is in full transformation and, in many cases, not only hospitals and other healthcare organisations but also integrated organisations, networks of organisations and social and health systems have to be managed. In addition to traditional managerial skills, a capacity for leadership and team management are also required, without forgetting that managerial skills are also necessary for clinical leaders (medicine and nursing professionals).

The Spanish health system has excellent results (not in vain, the report recently published in the Lancet reveals that Spain ranks 8th in the global health system) but also has enormous challenges arising from the economic crisis and the increase in life expectancy and low birth rates, with the corresponding population ageing, which leads to a greater demand for resources and an increase in health expenditure. In addition, the lack of flexible structures, overloaded professionals and users’ perceptions are issues that put at risk the sustainability of the health system.

Faced with this situation, last 25 May Deusto Business School Health presented the 3rd Master’s in Health Management that will be running from September 2017 to July 2018. This Master’s degree focuses on the need to innovate in the healthcare sector to ensure its sustainability, in addition to the urgent need to cover the generational renewal and lack of professionalism afford a unique opportunity for those who want to enter a fast-growing area that is constantly being renewed.

The master’s degree has the support and experience of the partner companies involved. The aim is to bring together the major healthcare and social and health organisations in the private sector in this Master’s course, aware of the need to meet the need for generational renewal, create a pool of qualified, competent managers in the health sector capable of addressing the challenges faced by health systems today.

In this regard, it should be mentioned that Clínica Asunción, Hermanas Hospitalarias Aita Menni, Instituto Clínico Quirúrgico de Oftalmología, Igurco-Servicios Sociosanitarios, Grupo IMQ, Grupo Quirón, Grupo Vithas, San Juan de Dios, Onkologikoa, Mutualia, Fundación Matia and Servicios Sociales Integrados attended the opening of the master’s degree. This event was presented by Marisol Basabe, academic director of the Executive Programmes, who introduced Roberto Nuño, director of Deusto Business School Health, who gave detailed information about the Master's course.

The opening lecture at the event was given by Rubén Llop, lecturer at Deusto Business School, who talked about leadership, humanism and transformation. This was followed by a panel discussion on the need to professionalise and develop health management, with the participation of Marisa Merino, trustee of Fundación Signo; Alfredo Rodríguez Antigüedad, head of the Neurology Service at Osakidetza Cruces Hospital; Zulema Gancedo, nurse of the Health Service in Cantabria and a representative of SEDISA Spanish Society of Health Managers.

The Master’s degree in Healthcare Management intends to prepare future leaders for the health and social care industry by providing young professionals with new knowledge and executive techniques focused on career development.