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23 September 2021Bilbao Campus

Participants of the Master in Business Administration with specialisation in Innovation Management of the Swiss University of SUPSI visit Deusto Business School

From the 23rd through the 25th of September, , a group of 16 participants of the Master in Business Administration with specialisation in Innovation Management of the Swiss University of SUPSI, will visit the Bilbao campus of Deusto Business School in order to learn about the main features and tools used by the Basque Country in terms of innovation and transformation of the territory.

The programme includes the participation of Deusto Business School professors Tontxu Campos, Ekhi Atutxa, Iñigo Calvo, and Ricardo Aguado.

On Thursday the 23rd, participants will have the opportunity to meet Luis Manero, Director of Business Innovation at Innobasque: the Basque Innovation Agency and Santiago Córdoba, CEO of Binary Soul. Through real cases, both will show them the model applied by Innobasque to promote and implement innovation processes in the Basque business network, with a special focus on Small and Medium Enterprises.

On Friday, they will meet Miren Artaraz, Director of University Policy and Coordination of the Basque Government and Igor Campillo, Director of the Euskampus Foundation, who will present the clustering processes of Basque universities through the 4GUNE and KSIGUNE initiatives in the fields of Industry 4.0 and Cultural and Creative Industries. Both are a reference of the new Basque University+Company Strategy, established as a lever for the social and economic development of the Basque Country in a European and international context.

To complement the educational visit and with the aim of acquiring a close knowledge of the Basque reality, during their stay, they will also have the opportunity to visit the Bizkaia Technology Park, ZAWP (Zorrozaure Art Work in Progress) and the Guggenheim Museum. These initiatives are well known for their contribution to the transformation and innovation of the territory on different scales.