"Deusto Business School is celebrating its centenary anniversary this year, so this is an excellent opportunity to look back on its history. Not many business schools have been able to celebrate such an important date and it is worth taking a few moments to remember the people and institutions that have made it possible. It would be impossible to mention all of them so I will just point out what they have all shared: our values, which make Deusto distinctive.
During this academic year, we have devoted many hours to thinking about the future. The new 2020 Strategic Plan, new Bachelor´s degrees, postgraduate and Executive Education courses being offered, new research and transfer projects…. Once more, there are too many things to mention here so I will just point out something that we wanted to be first and foremost in everything we do: our values, which make Deusto distinctive.
Did you study with us? Do you share our respect for these values? Are you planning to study here? We will ask you to carry them with you. Would you like to join our School? We need you to be an example of our values. Because that is what we want to be, the project that we want to make come true, the values that make Deusto distinctive ....
Do you think it´s worth the effort involved to achieve professional excellence? Do you believe it is essential to work with integrity and ethical commitment, based on cooperation and solidarity? Do you feel that the future needs innovative people, entrepreneurs? That it needs people who are open to what´s different, to diversity?
If that is your view, we will be expecting you. We need the help of people like you, companies and institutions like yours, to make this project last another hundred years and, most importantly, to ensure that each of those years has been worth it."
Álvaro de la Rica Aspiunza
Dean of Deusto Business School