An added skill that makes a difference in the digital era

Mobile marketing, e-commerce, user experience, big data... how does digitalisation affect companies?

• Digital Business Skills is a Deusto degree, offered in combination with the BMA degree at the San Sebastian campus.
• It adds in-depth training to develop the executive knowledge and skills needed to manage companies in the digital era.
• A short stay abroad at an international digital and entrepreneurship innovation ecosystem is included in the Summer Programme format. The aim is to understand the digital transformation from a business perspective.

What the degree covers

This Deusto degree comprises 45 ECTS credits over 4 years so that it complements the BMA degree (from 1st to 4th year). The Digital Business Skills programme is divided into three modules which include seminars and workshops. Action-oriented methodologies are used and business executives lead or take part in these sessions:

Digital Transformation

Digital economy and digital business, Industry 4.0-In Company, Digital Tools

You will learn business strategies and models to lead digital change in companies and promote optimisation of business models through use of digital technologies with a view to creating new business opportunities in the digital era.

Big Data & Business Intelligence

Databases, Big data y Business Intelligence I; Big data and Business Intelligence II

The necessary competences needed to capture, store, use and organise information are taught in this module. The aim is to transform available information into knowledge to support business diagnosis and decision-making.

Digital marketing

Marketing Digital I, Marketing Digital II, Marketing Digital III

User experience, e-commerce, mobile marketing…this module focuses on the customer-oriented competence to ensure you can understand and interact with customers in the digital environment.

Competences

In addition to the competences worked on throughout the Bachelor’s degree, the Deusto degree focuses on some key aspects for students’ professional development:

Generic competences:

• Adaptation to the environment
• Innovation
• Problem-solving

Specific competences:

• Knowledge of business strategies and models to lead digital change in firms.
• The capacity to create new business opportunities in the digital era.
• Develop the capacity to network, collaborate and cooperate in digital environments.
• Identify, capture, manage, organise and share information to support the company’s diagnosis and decision-making.