INSEAD, Fontainebleau (France)
Competition has been key to many companies' strategies in the last 20 years. Competitive strategy, benchmarking, competitive edge--- are the most widely used terms in strategy. Companies that want to have a sustainable edge have to rethink their strategies and focus on value innovation. They must overcome the concept of competing on familiar markets and serving their regular customers. They have to move on to create new markets and higher value for those who are not yet their customers.
This module is taught at INSEAD (France) and focuses mainly on learning to identify ideas that create value for the customer and the company and how to develop the skills to innovate.
Information about INSEAD
INSEAD is one of the world's largest and most prestigious business schools. A leading executive education institution, the school brings together people, culture and ideas from across the world to help transform companies. This diversity is clearly reflected in every aspect of its research and training. Its two campuses, one in Fontainebleau (France) and another in Singapore are staffed by 138 lecturers from 32 countries who provide training to the 1,000 participants on their different programmes (MBA, Executive MBA and PhD courses). Over 9,500 executives from international companies have studied at the school.
- Review and critique of traditional strategy
- How to achieve «Value Innovation»
- Reconstructing market boundaries, break away from the competition and unlock tiers of new demand
- Creating new market space
- How to create and nurture a culture of innovation
Optional international week
You can choose between these alternatives *:
"Fostering entrepreneurship" - Sillicon Valley
The stay in Sillicon Valley will allow participants to know closely the characteristics of this ecosystem of entrepreneurship and its agents and learn the attitudes and behaviors that are critical success factors.
"Promoting innovation intrapreneurship" - Cambridge Judge Business School
Learning the role of innovation in intrapreneurship and the creation of companies in Cambridge is the goal of this intensive week. Cambridge Enterprise will be known, one of the most dynamic business communities in Europe, created by the University in order to encourage entrepreneurship and the creation of new business initiatives (spin-out).
"Leadership innovation" - Florence
During this week participants will learn, through history, how to lead oneself and manage organizational development. Florence, the place where the period of greatest creativity of humanity (the Renaissance) took place, offers an experiential experience about art, humanism, politics ... This week's objective is to incorporate the ideas on leadership of the people who generated during that historical period an engine of change and innovation in Europe.
* Indicative, subject to availability.