Module 1-Strategic Analysis for Innovation (6 ECTS)

Understand the key concepts and techniques to shape companies' innovation strategy

• Strategic analysis to understand how to compete selecting a desired growth strategy.
• Scanning the environment for signs of threats, opportunities that might trigger innovation using intelligence and roadmapping techniques.
• Alternative business models to provide new solutions to customers

Module 2-Innovation Management (6 ECTS)

Identify the key stages, methods and critical elements of innovation processes and routines

• Identify innovation sources through latent consumer needs and concept generation.
• Understand and manage effective experimentation and prototyping.
• Design and improve your product/service development processes.

Module 3-Building the Innovative Organisation (6 ECTS)

The alignment of the key functional areas to facilitate innovation

• Apply Marketing skills with a mindset on business innovation.
• Apply Finance tools to translate innovation into value for your company.
• Promote higher levels of Employee Engagement to facilitate initiatives and creativity.
• Use Operations Management to align the organizational functions and benefit from your value chain.
• Integrate Information Systems.

Module 4-Leadership for innovation (6 ECTS)

Learn from history how to lead yourself and your organization going forward

• Develop a leadership mindset to discover the best leader within you.
• Promote a culture of creativity and innovation within your organization.
• Deliver high performance teams and individuals by managing and influencing organizational power and politics.

Module 5-Leveraging Innovation: Intra/entrepreneurship (5 ECTS)

The role of innovation in the entrepreneurial process and in firm creation

• Develop entrepreneurial skills within your organizations through specific practices, incentives and tools.
• Promote intrapreneurship within your organization (spin-offs, internal corporate ventures, etc).
• Learn to exploit innovations in terms of IPRs, sale of licenses and the like.

Module 6- Boston Innovation Ecosystem

How to consistently generate innovations and create a culture of innovation

• Learn how world innovation leaders have consistently generated innovations to create a culture of innovation in their team or business.
• Identify the features that characterise some of the world's top innovators and reflect on how to cultivate them to develop one's own capacity to generate innovations.
• Learn how to navigate the Boston ecosystem to start up or internationalise an innovation: where to look for funding and tech partners, who to contact, where to locate your first offices, etc.

Module 7-Global Innovation Hot Spots (5 ECTS)

Learn about distinctive innovation models from around the globe – where do you see your organization next?

• Investment in education and innovation systems (Scandinavia in Europe).
• Speed of expansion in global markets (Silicon Valley in the US).
• Investment in R&D and global relationships (Asia).

Digital Strategy (Online) (3 ECTS)

Participants will learn the keys to supporting digital transformation of business in stages through systematic processes.  

• Digital Strategy in the knowledge economy.
• Digital marketing, E-business and business analytics.
• Transformation, culture, leadership and digital reputation.