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PDG - General Management Programme

Content

Learning model

Based on its years of experience training business leaders, Deusto Business School believes that diversity and innovation enrich educational tools and content. The programmes have been designed as a complete educational experience which combines different methods and resources: master classes, case studies, practical exercises, etc.

On-site education is based on sessions that aim to actively involve participants through presentation and debate on the concepts and experiences that are shared within the group.

  • Pre-Programme Session: Content and methodology aim to create a suitable environment for this new educational community to embark on the path to learning.
  • Some weeks after the end of the programme the Post-Programme Session will be held. It will reinforce the main content of the programme and brainstorming sessions where participants share their progress, difficulties and achievements.
  • CEO Forums: Events where renowned business managers and experts participate by delivering presentations on current issues from their own experience followed by a debate. These sessions are a unique opportunity to have direct contact with business from a practical approach.

Executive leadership programme

Leaders who make a difference

Updating and comparing knowledge and tools are the pillars of executive education. At Deusto Business School, we are committed to helping course participants' grow and develop to achieve top managerial and leadership skills.

We feel that this integral approach should be the backbone of each participant's growth process. This person-centred vision enables us to reinforce the humanist values we find essential to management: executives serving people in the business organisation. The programme is structured around three key issues:

Start with yourself- Know yourself
This involves awareness of our capabilities, limitations, strengths and potential
While developing this in-depth knowledge, participants are provided with different tools and contrasting scenarios. A first assessment of self-knowledge enables us to mark a starting for the managerial skill growth process.

Managing the way I am-Being my own leader
We often think that we know ourselves. However, we do not put into place the necessary means to correct or strengthen the very characteristics that make us unique.
Good executives should shift from “sorry that I am like this” to “I’m going to try to improve", reflecting on their actions and searching for proactive solutions to attain excellence.

Leading your teams-Leaders serving their teams
The aim of this process is to help participants in the demanding task of motivating their teams and making them grow.This is where leaders can make a difference and encourage their teams to surpass their limitations and grow.

 

 

 

Methodology

  • Taught sessions are held throughout the programme. The content is presented and developed in the classroom, at a pace that enables participants to gain insight and delve into the different themes so that they can evolve from self-knowledge to leadership. This requires a clear vision and must be based on a practical participative perspective, encouraging them to reflect on these key issues. Different means are used to achieve this: questionnaires, case studies, video conferences, etc.
  • MBTI and Brain Dominance Test: These two tools are used to make a self-diagnostic profile for each course participant. 
  • Reading: Participants receive input (articles, reflections, case studies…) on the different themes explored throughout the programme. 
  • On site module: Participants leave the classroom for two days to devote themselves to outdoor training. This enables them to make progress in aspects such as people management at a personal level while developing the learning community that has been formed. This module focuses on aspects related to team management and new managers' key competences. 
  • Coaching. Participants carry out a personal coaching process during the programme, which continues for some months after the programme is completed. This process focuses on setting individual goals and action plans and concrete ways to apply them in everyday life, evaluating the degree of effectiveness and necessary adjustments to restart the improvement cycle. 

 

Curriculum

PDG
1 Economics
  • Economic context
  • Competitiveness and generation of shared value
2 Innovation and change
  • Innovative business models
  • Creativity Design Thinking
3 Strategic management
  • Strategy
  • Processes
4 Market orientation
  • Strategic Marketing
  • Industrial Marketing
  • Disruptive technologies
5 Finance
  • Analysis of financial statements
  • Corporate finance
6 Leadership and people management

    Executive Leadership Programme

 

 

Content

Contenido PDG
SUBJECT AREAS DESCRIPTION
Context analysis and vision The national and international complexity of the economy means that business strategy is increasingly conditioned by the evolution of the overall macro-economic situation. This session consists of analysis of the current international economic situation; countries and globalisation, global imbalances, global financial and economic tension and the impact of changes on the euro zone and the Spanish economy.
Competitiveness and shared value generation in the company The business competitiveness model proposed in this course looks to surpass “business as usual”, taking into consideration extended competitiveness concepts proposed by specialists in this field (Harvard Business School, OECD, World Economic Forum, the European Commission and business organisations). This idea of sustainable competitiveness based on the creation of shared value looks to form competitive organisations which are leaders in their commercial fields as they contribute to the sustainability of their human and natural environment. The aim is to bring in the competitive paradigm that the market, public oversight and competition between leading global firms are shaping in this new post-crisis scenario. 
Creativity and Design Thinking This subject area analyses our creative capacity to more proactively adapt to a changing environment. This session tackles one of the most important challenges that business organisations face: in-depth analysis of the sources from which firms obtain innovative ideas. By using Design Thinking as the methodological approach, the starting point is observation of people within their context to identify new business opportunities.
Innovation The path to greater competitiveness requires that firms put innovation management into place. In other words, change management based on knowledge and which generates value. Business leaders who do not implement and commit to innovation in their organisations significantly reduce their sustainability over time and endanger their survival. Firms should be constantly detecting, driving and implementing new products, services and processes that enable them to provide their clients with a more attractive supply which is also more profitable for the business itself.
Strategy What is my company’s present situation? What is my aim? How can I reach it? Successful strategy is one which develops the differentiation potential and takes advantage of market disruptions as a means to determine the capacity to generate future revenues while guaranteeing the firm’s sustainability. This therefore implies that course participants must adopt the mindset to work on the strategic thinking concept in all the departments in the firm.
Processes The Operations Department is in charge of most of the firm's activities. Of all the departments, it employs the highest number of people and company assets and is ultimately responsible for the quality of the company's production. The main focus of this session is on understanding how we help our firms to reach their objectives from the Operations Department. Operations strategy and how it relates to the business are explained.
Strategic marketing Client-centred firms. In order to achieve this approach, the following must be identified: the market, competitors' opportunities, and the firm's strengths and weaknesses. Strategic marketing helps executives to identify the market they want to operate in, how they want to be considered on the market and create their value proposal. All of this is approached with view to attracting new customers and creating existing customers' loyalty.
Industrial marketing The main aspects of marketing applied to industrial firms are reviewed and reinforced. Special emphasis is placed on growth-oriented models such as implementation of the marketing function in globalised and highly uncertain contexts.
Disruptive technologies IOT (the Internet of Things), robotics, biotechnology, cybersecurity, 3D Print, etc. These are the disruptive technologies that are transforming society and the way in which firms sell their goods and deal with their customers. The digital economy is changing the rules of the game and obliging firms in every industry to transform and adapt.
Analysis and financial planning This session provides course participants with an advanced view of business financial-economic analysis in addition to in-depth development of the techniques and policies needed for financial planning and treasury management.
Corporate finance Analysis of value creation in long-term financial decisions: Following an introduction explaining how finances are used to increase the value of business organisations, the selection methodology for investments is examined and how it contributes to value creation. Keeping this aspect in mind, financing and dividend policy decisions are also studied.
Leadership and people management This module examines the content addressing the three key issues that form the backbone of the Executive Leadership Programme. Self-diagnosis, Self-management and Team management.

 

Additional Learning Modules

Alumni interested in enhancing their training with international experience will have the option to enrol in 2 international weeks:

INSEAD,
Fontainebleau (Francia) - Value Innovation
INSEAD

This main objective of this module is to train on how to identify the ideas that create value for the customer and for the organization, and how to develop skills for creating innovation.

Value Innovation Programme
Monday Tuesday Wednesday Thursday Friday
The Logic and
Key Principles
Value
Innovation
Managing High
Performance
Teams
Value
Innovation in
Practice
Leading Change

Tuition fees: 3,500 euros

Fees include:
Tuition
Learning materials
Lunch served during the modules

If interested in joining this module, please contact Esperanza Larrazabal (esperanza.larrazabal@deusto.es) + 34 944 139 453
 

Florencia,
The Renaissance of Economic Innovation
INSEAD This module aims to: learn about the vision, leadership and creativity during the Renaissance- the most productive history period- and incorporate into your professional knowledge the ideas that generated this change and innovation in Europe.
The Renaissance of Economic Innovation
Monday Tuesday Wednesday Thursday Friday
Effective Leadership
Issues and Challenges
Creativity for
Innovation
Key Elements
for Innovative
Organizations
Power and Politics
as means to promote
vision and ideals
Ethical Leadership
& Customer Focus

Tuition fees: 3,500 euros

Tuition
Learning materials
Lunch served during the modules

If interested in joining at this module, please contact Eva Eguiguren (eva.eguiguren@deusto.es) + 34 91 577 61 89

Content

Learning model

Based on its years of experience training business leaders, Deusto Business School believes that diversity and innovation enrich educational tools and content. The programmes have been designed as a complete educational experience which combines different methods and resources: master classes, case studies, practical exercises, etc.

On-site education is based on sessions that aim to actively involve participants through presentation and debate on the concepts and experiences that are shared within the group.

  • Pre-Programme Session: Content and methodology aim to create a suitable environment for this new educational community to embark on the path to learning.
  • Some weeks after the end of the programme the Post-Programme Session will be held. It will reinforce the main content of the programme and brainstorming sessions where participants share their progress, difficulties and achievements.
  • CEO Forums: Events where renowned business managers and experts participate by delivering presentations on current issues from their own experience followed by a debate. These sessions are a unique opportunity to have direct contact with business from a practical approach.

Executive leadership programme

Leaders who make a difference

Updating and comparing knowledge and tools are the pillars of executive education. At Deusto Business School, we are committed to helping course participants' grow and develop to achieve top managerial and leadership skills.

We feel that this integral approach should be the backbone of each participant's growth process. This person-centred vision enables us to reinforce the humanist values we find essential to management: executives serving people in the business organisation. The programme is structured around three key issues:

Start with yourself- Know yourself
This involves awareness of our capabilities, limitations, strengths and potential
While developing this in-depth knowledge, participants are provided with different tools and contrasting scenarios. A first assessment of self-knowledge enables us to mark a starting for the managerial skill growth process.

Managing the way I am-Being my own leader
We often think that we know ourselves. However, we do not put into place the necessary means to correct or strengthen the very characteristics that make us unique.
Good executives should shift from “sorry that I am like this” to “I’m going to try to improve", reflecting on their actions and searching for proactive solutions to attain excellence.

Leading your teams-Leaders serving their teams
The aim of this process is to help participants in the demanding task of motivating their teams and making them grow.This is where leaders can make a difference and encourage their teams to surpass their limitations and grow.

 

 

 

Methodology

  • Taught sessions are held throughout the programme. The content is presented and developed in the classroom, at a pace that enables participants to gain insight and delve into the different themes so that they can evolve from self-knowledge to leadership. This requires a clear vision and must be based on a practical participative perspective, encouraging them to reflect on these key issues. Different means are used to achieve this: questionnaires, case studies, video conferences, etc.
  • MBTI and Brain Dominance Test: These two tools are used to make a self-diagnostic profile for each course participant. 
  • Reading: Participants receive input (articles, reflections, case studies…) on the different themes explored throughout the programme. 
  • On site module: Participants leave the classroom for two days to devote themselves to outdoor training. This enables them to make progress in aspects such as people management at a personal level while developing the learning community that has been formed. This module focuses on aspects related to team management and new managers' key competences. 
  • Coaching. Participants carry out a personal coaching process during the programme, which continues for some months after the programme is completed. This process focuses on setting individual goals and action plans and concrete ways to apply them in everyday life, evaluating the degree of effectiveness and necessary adjustments to restart the improvement cycle. 

 

Curriculum

PDG
1 Economics
  • Economic context
  • Competitiveness and generation of shared value
2 Innovation and change
  • Innovative business models
  • Creativity Design Thinking
3 Strategic management
  • Strategy
  • Processes
4 Market orientation
  • Strategic Marketing
  • Industrial Marketing
  • Disruptive technologies
5 Finance
  • Analysis of financial statements
  • Corporate finance
6 Leadership and people management

    Executive Leadership Programme

 

 

Content

Contenido PDG
SUBJECT AREAS DESCRIPTION
Context analysis and vision The national and international complexity of the economy means that business strategy is increasingly conditioned by the evolution of the overall macro-economic situation. This session consists of analysis of the current international economic situation; countries and globalisation, global imbalances, global financial and economic tension and the impact of changes on the euro zone and the Spanish economy.
Competitiveness and shared value generation in the company The business competitiveness model proposed in this course looks to surpass “business as usual”, taking into consideration extended competitiveness concepts proposed by specialists in this field (Harvard Business School, OECD, World Economic Forum, the European Commission and business organisations). This idea of sustainable competitiveness based on the creation of shared value looks to form competitive organisations which are leaders in their commercial fields as they contribute to the sustainability of their human and natural environment. The aim is to bring in the competitive paradigm that the market, public oversight and competition between leading global firms are shaping in this new post-crisis scenario. 
Creativity and Design Thinking This subject area analyses our creative capacity to more proactively adapt to a changing environment. This session tackles one of the most important challenges that business organisations face: in-depth analysis of the sources from which firms obtain innovative ideas. By using Design Thinking as the methodological approach, the starting point is observation of people within their context to identify new business opportunities.
Innovation The path to greater competitiveness requires that firms put innovation management into place. In other words, change management based on knowledge and which generates value. Business leaders who do not implement and commit to innovation in their organisations significantly reduce their sustainability over time and endanger their survival. Firms should be constantly detecting, driving and implementing new products, services and processes that enable them to provide their clients with a more attractive supply which is also more profitable for the business itself.
Strategy What is my company’s present situation? What is my aim? How can I reach it? Successful strategy is one which develops the differentiation potential and takes advantage of market disruptions as a means to determine the capacity to generate future revenues while guaranteeing the firm’s sustainability. This therefore implies that course participants must adopt the mindset to work on the strategic thinking concept in all the departments in the firm.
Processes The Operations Department is in charge of most of the firm's activities. Of all the departments, it employs the highest number of people and company assets and is ultimately responsible for the quality of the company's production. The main focus of this session is on understanding how we help our firms to reach their objectives from the Operations Department. Operations strategy and how it relates to the business are explained.
Strategic marketing Client-centred firms. In order to achieve this approach, the following must be identified: the market, competitors' opportunities, and the firm's strengths and weaknesses. Strategic marketing helps executives to identify the market they want to operate in, how they want to be considered on the market and create their value proposal. All of this is approached with view to attracting new customers and creating existing customers' loyalty.
Industrial marketing The main aspects of marketing applied to industrial firms are reviewed and reinforced. Special emphasis is placed on growth-oriented models such as implementation of the marketing function in globalised and highly uncertain contexts.
Disruptive technologies IOT (the Internet of Things), robotics, biotechnology, cybersecurity, 3D Print, etc. These are the disruptive technologies that are transforming society and the way in which firms sell their goods and deal with their customers. The digital economy is changing the rules of the game and obliging firms in every industry to transform and adapt.
Analysis and financial planning This session provides course participants with an advanced view of business financial-economic analysis in addition to in-depth development of the techniques and policies needed for financial planning and treasury management.
Corporate finance Analysis of value creation in long-term financial decisions: Following an introduction explaining how finances are used to increase the value of business organisations, the selection methodology for investments is examined and how it contributes to value creation. Keeping this aspect in mind, financing and dividend policy decisions are also studied.
Leadership and people management This module examines the content addressing the three key issues that form the backbone of the Executive Leadership Programme. Self-diagnosis, Self-management and Team management.

 

Additional Learning Modules

Alumni interested in enhancing their training with international experience will have the option to enrol in 2 international weeks:

INSEAD,
Fontainebleau (Francia) - Value Innovation
INSEAD

This main objective of this module is to train on how to identify the ideas that create value for the customer and for the organization, and how to develop skills for creating innovation.

Value Innovation Programme
Monday Tuesday Wednesday Thursday Friday
The Logic and
Key Principles
Value
Innovation
Managing High
Performance
Teams
Value
Innovation in
Practice
Leading Change

Tuition fees: 3,500 euros

Fees include:
Tuition
Learning materials
Lunch served during the modules

If interested in joining this module, please contact Esperanza Larrazabal (esperanza.larrazabal@deusto.es) + 34 944 139 453
 

Florencia,
The Renaissance of Economic Innovation
INSEAD This module aims to: learn about the vision, leadership and creativity during the Renaissance- the most productive history period- and incorporate into your professional knowledge the ideas that generated this change and innovation in Europe.
The Renaissance of Economic Innovation
Monday Tuesday Wednesday Thursday Friday
Effective Leadership
Issues and Challenges
Creativity for
Innovation
Key Elements
for Innovative
Organizations
Power and Politics
as means to promote
vision and ideals
Ethical Leadership
& Customer Focus

Tuition fees: 3,500 euros

Tuition
Learning materials
Lunch served during the modules

If interested in joining at this module, please contact Eva Eguiguren (eva.eguiguren@deusto.es) + 34 91 577 61 89