The programme makes use of a Blended Learning model which combines different learning methods, including taught and on line sessions.
- Pre-Programme: Taught sessions / On line
- Programme: Taught sessions / On line.
- Marketing and Sales Management Module: 8 sessions.
- Digital Module: 3 sessions.
- Post-Programme: Feedback in taught / on line sessions.
The taught sessions combine various methodologies that make it possible to elaborate a theoretical framework, compare, and discuss real case studies related to each of the themes envisaged in the programme content.
The process materialises with a Marketing Plan elaborated by each participant.
FROM THEORY TO PRACTICE: MARKETING PLAN
Each course participant prepares a Marketing Plan to apply in their organisation or another one of their choice.
Each participant’s project is supervised personally on line by the programme director.
Upon completion of the programme, each participant will receive an individual report which includes in-depth analysis of the Marketing and Sales Plan they prepared throughout the course. A final meeting will be held with the supervisor to cross-check the findings.