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PDC - Expert in Commercial Management
Marketing, Sales and Digital

Objectives

The Expert Programme in Commercial Management provides executives with the necessary theoretical and practical training to achieve the following objectives:

  • Update and strengthen their knowledge of the methods, concepts and tools that are currently applicable in Marketing and Sales.
  • Make their companies more client and market oriented.
  • Design, lead and implement Commercial and Marketing strategies that efficiently and consistently address both the physical and digital environments.
  • Share and debate current and future trends in the evolution of commercial management in on and off line companies.
  • Build a sales model which is comprehensive, efficient and consistent with the firm's commercial strategy.
  • Efficiently manage client portfolios.
  • Implement a KAM policy for the company’s main clients.
  • Turn the sales force into a high performance team.
  • Enrich their experience by setting up contacts with executives from other sectors or industries facing up to similar challenges.
     

Objectives

The Expert Programme in Commercial Management provides executives with the necessary theoretical and practical training to achieve the following objectives:

  • Update and strengthen their knowledge of the methods, concepts and tools that are currently applicable in Marketing and Sales.
  • Make their companies more client and market oriented.
  • Design, lead and implement Commercial and Marketing strategies that efficiently and consistently address both the physical and digital environments.
  • Share and debate current and future trends in the evolution of commercial management in on and off line companies.
  • Build a sales model which is comprehensive, efficient and consistent with the firm's commercial strategy.
  • Efficiently manage client portfolios.
  • Implement a KAM policy for the company’s main clients.
  • Turn the sales force into a high performance team.
  • Enrich their experience by setting up contacts with executives from other sectors or industries facing up to similar challenges.