Commercial Management teams and their abilities and results play a large role in increasing a company's profits.
Today’s market is undergoing non-stop development, particularly in the fields studied in this programme, Marketing, Sales and Digital Marketing.
Customers are increasingly knowledgeable and demanding. For this reason, the Commercial and Marketing Departments need to be recycled and adapt to the new technology trends and working tools that will enable them to form strong lasting relationships with their customers.
The way to come out a winner requires using the right commercial strategy in an increasingly digitalised environment. This involves sharing the vision of Marketing and Sales to design and implement commercial strategy and schemes, while also understanding the digital ecosystem.
Only consumer- and client-oriented organisations manage to achieve a strong competitive position on the market.
Companies must build the go-to-market strategy by basing it simultaneously on the pillars of Marketing and Sales with a comprehensive online and offline vision.
As key players in this transformation, we need to shape leaders who can face up to these challenges basing their actions on accurate market analysis, and who know how to set up the right Marketing and Commercial strategies and are well-equipped to perform in digital environments.
In order to address the different theoretical-practical training aims and needs in the departments mentioned, Deusto Business School is offering the Expert Programme in Commercial Management, Marketing, Sales and Digital.