The company, the course participant and Deusto Business School work jointly through firm-participant contracts. These stipulate that candidates taking part in Deusto Business School programme previously agree to undertake a specific innovation, entrepreneurship or development project for the company they are employed by. This means that the firm takes full advantage of the knowledge and skills that candidates acquire during the programme from the very beginning. The firm-participant contract means knowledge, tools and skills are immediately applied in real business and/or market situations.
Participants in the Executive MBA develop an applied project during 6 months of the programme, combining their professional duties, the Executive MBA programme and the project. The projects cover a wide variety of subjects, allowing participants to choose from:
- Consultancy (Innovation or Development)
- Entrepreneurship (intra-entrepreneur or external project)
INNOVATION IN THE COMPANY
Firms and participants reach mutual agreement by identifying an aspect that requires innovation to improve, and the participant will work on applying knowledge acquired in this area during the programme. Participants will be assisted by practising professionals and tutors as they manage the project which will also be monitored by their company.
General Management will receive recommendations concerning innovation in the previously identified area.
DEVELOPMENT OF THE BUSINESS
Course participants who chose this option work in groups for real companies, focusing on developing the business. Faced with a real strategic problem, the groups will be guided by a team of strategy consultants to choose the best methodology to apply in problem-solving.
Outcome: Recommendations focused on developing the firm will be submitted to the General Management.
Either within the firm (intra-entrepreneur) or as an external project (entrepreneur), each participant must identify a business opportunity, develop it and build up a feasible business project.
Outcome: A business plan will be submitted to the firm or a group of experts and the project will eventually be launched.