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EMBA - Executive MBA > Content

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    EMBA - Executive MBA

    Content

    Horizons: Leading Transformation

    Three horizons for the same vision

    The programme is divided into three horizons that form part of executive tasks: the challenges brought about by globalisation, leadership and integration of the different elements that form a company. The philosophy starts off from the complexity of an environment like today's world of business to reach another more personal, although no less complex one: the executive leadership needed to carry out transformation.

    Executives support these different horizons and people in the company's day to day. They move from a vision centred on the day to day to a global one and vice versa, paying close attention to the opportunities created at every moment. This perspective makes the programme a turning point in the course participants' careers. They travel the path from a functional view of their companies to reasoning in terms of top management.

    • Horizon 1: The company and its environment: understanding where we are and how to interpret tendencies, determining the best strategy to follow.
    • Horizon 2: Twenty first century companies: twenty first century executives need to understand the business, anticipating changes and putting the right strategy into place.
    • Horizon 3: Company leadership: executives lead and manage change in the company, generating sustainable value for all the stakeholders.

    Study Programme

    ECTS EMBA
      Module Type ECTS Credits Academic Year Semester
    1st Module The company and its environment Compulsory 6 1 2
    2nd Module Strategy Compulsory 6 1 2
    3rd Module Marketing Compulsory 6 2 2
    4th Module Finance and accounting Compulsory 6 2 2
    5th Module Human Resources Compulsory 6 2 2
    6th Module Value Innovation Compulsory 3 2 2
    7th Module Implementation and execution Compulsory 6 2 2
    8th Module Creativity, innovation and entrepreneurship Compulsory 6 2 2
    9th Module Managing Globally in the 21st Century Compulsory 3 2 2
    10th Module Final Project Compulsory 12 2 2

     

     

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    HORIZON 1: THE COMPANY AND ITS ENVIRONMENT

    Executives must understand what environment their companies operate in. The world of business has changed dramatically. Numerous trends and events have shown that there is no point in considering companies as isolated elements. It is important to understand the new rules of the game and the environment in which we operate.

    This first horizon aims to position firms so that their executives are aware of the corporate game and how emerging tendencies are constantly changing the rules and scenario.

    • The economic environment
    • Economic crises as times of change
    • Global firms and emerging economies
    • Global agenda for the twenty first century
    • Strategy

    HORIZON 2: TWENTY FIRST CENTURY COMPANIES

    First and foremost, executives have to manage their firms. They therefore need a vision of the different departments that form it. However, the "traditional” view of firms as different threads that interact according to pre-established patterns is no longer enough.

    • Marketing
    • Corporate finance
    • Accounting, management control and financial analysis
    • Operations
    • Supply Chain Management and sustainability

    HORIZON 3: COMPANY LEADERSHIP

    This last horizon is person-centred. The executive is the person in charge of making everything happen. Skills and achieving goals are more important than knowledge. For this reason, we put the experience gained in the previous horizons into practice. We focus on answering the question “Why should they follow me?" by working on leadership, motivation, negotiation and communication. Special emphasis is placed on personality studies, analysis of human behaviour and the importance of communication to facilitate the difficult task of people management.

    • People management in the company
    • Implementation of Corporate Social Responsibility
    • Innovation and Entrepreneurship
    • Executive skills

      - Negotiation
      - Motivation
      - Change Management
      - Communication 

    Content

    Horizons: Leading Transformation

    Three horizons for the same vision

    The programme is divided into three horizons that form part of executive tasks: the challenges brought about by globalisation, leadership and integration of the different elements that form a company. The philosophy starts off from the complexity of an environment like today's world of business to reach another more personal, although no less complex one: the executive leadership needed to carry out transformation.

    Executives support these different horizons and people in the company's day to day. They move from a vision centred on the day to day to a global one and vice versa, paying close attention to the opportunities created at every moment. This perspective makes the programme a turning point in the course participants' careers. They travel the path from a functional view of their companies to reasoning in terms of top management.

    • Horizon 1: The company and its environment: understanding where we are and how to interpret tendencies, determining the best strategy to follow.
    • Horizon 2: Twenty first century companies: twenty first century executives need to understand the business, anticipating changes and putting the right strategy into place.
    • Horizon 3: Company leadership: executives lead and manage change in the company, generating sustainable value for all the stakeholders.

    Study Programme

    ECTS EMBA
      Module Type ECTS Credits Academic Year Semester
    1st Module The company and its environment Compulsory 6 1 2
    2nd Module Strategy Compulsory 6 1 2
    3rd Module Marketing Compulsory 6 2 2
    4th Module Finance and accounting Compulsory 6 2 2
    5th Module Human Resources Compulsory 6 2 2
    6th Module Value Innovation Compulsory 3 2 2
    7th Module Implementation and execution Compulsory 6 2 2
    8th Module Creativity, innovation and entrepreneurship Compulsory 6 2 2
    9th Module Managing Globally in the 21st Century Compulsory 3 2 2
    10th Module Final Project Compulsory 12 2 2

     

     

    Get more information
    Hide information
    +-

    HORIZON 1: THE COMPANY AND ITS ENVIRONMENT

    Executives must understand what environment their companies operate in. The world of business has changed dramatically. Numerous trends and events have shown that there is no point in considering companies as isolated elements. It is important to understand the new rules of the game and the environment in which we operate.

    This first horizon aims to position firms so that their executives are aware of the corporate game and how emerging tendencies are constantly changing the rules and scenario.

    • The economic environment
    • Economic crises as times of change
    • Global firms and emerging economies
    • Global agenda for the twenty first century
    • Strategy

    HORIZON 2: TWENTY FIRST CENTURY COMPANIES

    First and foremost, executives have to manage their firms. They therefore need a vision of the different departments that form it. However, the "traditional” view of firms as different threads that interact according to pre-established patterns is no longer enough.

    • Marketing
    • Corporate finance
    • Accounting, management control and financial analysis
    • Operations
    • Supply Chain Management and sustainability

    HORIZON 3: COMPANY LEADERSHIP

    This last horizon is person-centred. The executive is the person in charge of making everything happen. Skills and achieving goals are more important than knowledge. For this reason, we put the experience gained in the previous horizons into practice. We focus on answering the question “Why should they follow me?" by working on leadership, motivation, negotiation and communication. Special emphasis is placed on personality studies, analysis of human behaviour and the importance of communication to facilitate the difficult task of people management.

    • People management in the company
    • Implementation of Corporate Social Responsibility
    • Innovation and Entrepreneurship
    • Executive skills

      - Negotiation
      - Motivation
      - Change Management
      - Communication