INSEAD, Fontainebleau (Francia)
Competition has been key to many companies' strategies in the last 20 years. Competitive strategy, benchmarking, competitive edge--- are the most widely used terms in strategy. Companies that want to have a sustainable edge have to rethink their strategies and focus on value innovation. They must overcome the concept of competing on familiar markets and serving their regular customers. They have to move on to create new markets and higher value for those who are not yet their customers.
This module is taught at INSEAD (France) and focuses mainly on learning to identify ideas that create value for the customer and the company and how to develop the skills to innovate
Information about INSEAD
INSEAD is one of the world's largest and most prestigious business schools. A leading executive education institution, the school brings together people, culture and ideas from across the world to help transform companies. This diversity is clearly reflected in every aspect of its research and training. Its two campuses, one in Fontainebleau (France) and another in Singapore are staffed by 138 lecturers from 32 countries who provide training to the 1,000 participants on their different programmes (MBA, Executive MBA and PhD courses). Over 9,500 executives from international companies have studied at the school.
- Review and critique of traditional strategy
- How to achieve «Value Innovation»
- Reconstructing market boundaries, break away from the competition and unlock tiers of new demand
- Creating new market space
- How to create and nurture a culture of innovation
“Agenda of the XXIst Century”
Fordham Graduate School of Business, New York
Some of the more recent occurrences in the business world such as the Madoff investment scandal, the slowdown in real estate, the world financial sector crisis... show that business is much more than its purely economic value.
This module is taught in New York and focuses mainly on providing a look at the agenda of future executives, where subjects such as social responsibility, company governance, business ethics and sustainable development will become increasingly important at the strategic and operational levels.
Information about FORDHAM
Founded in 1841, Fordham University is the Jesuit university in New York. Its two campuses in the city (Rose Hill in the Bronx and Lincoln Center in Manhattan) show its close connections to NYC with the motto: “New York is my Campus, Fordham is my School”. Over 15,1000 students now study at its 10 faculties 153,000 graduates have received an education at the University since its beginnings in 1841. Nearly 1,200 academic staff of different nationalities contribute to Fordham’s unique atmosphere. Fordham’s mission is a blend of promoting knowledge and wisdom and fostering intellectual, moral and ethical values to form leaders in today's global society.
Agenda of the XXIst Century:
- Business and society
- Corporate Governance
- Business Ethics
- Sustainable Development
- Globalisation and business