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Master in Management

Programme

Subjects

Course and subjectsSemesterECTSTypeLanguage
Process Management and Decision MakingS16Obligatoriaen-es
Marketing Management IIS23Obligatoriaen-es
People Management IIS23Obligatoriaen-es
Advanced Financial ManagementS23Optativaen-es
Advanced ManagementS26Optativaen-es
Advanced Marketing ManagementS23Optativaen-es
Advanced Strategic ManagementS23Optativaen-es
Accounting and Management Control IS13Obligatoriaen-es
Financial Management IS14Obligatoriaen-es
Improvement Project IS16Obligatoriaen-es
Marketing Management IS13Obligatoriaen-es
People Management IS13Obligatoriaen-es
Professional Immersion IS16Obligatoriaen-es
Socio-economic and Legal ContextS16Obligatoriaen-es
Strategic ManagementS15Obligatoriaen-es
Accounting and Management Control IIS23Obligatoriaen-es
Financial Management IIS23Obligatoriaen-es
Improvement Project IS26Obligatoriaen-es
Professional Immersion IS26Obligatoriaen-es
Responsible Sustainability and Innovation in an Interconnected WorldS26Obligatoriaen-es
Improvement Project IIS112Obligatoriaen-es
Professional Immersion IIS112Obligatoriaen-es
Professional PracticeS112Prácticas externasen-es
Master's ThesisS16Trabajo fin de másteren-es
Improvement Project IIS212Obligatoriaen-es
Professional Immersion IIS212Obligatoriaen-es

 Optional subjects: Choose your itinerary

For the optional subjects of the master's degree, you can choose to do one of the following:

1. Digital Business track:

Digital economy and digital businesses, items such as:

  • Technology and market structure (perfect competition, monopoly, oligopoly).
  • Elements of the digital economy that affect competition between companies.
  • New economies of scale based on digitization.
  • Standards and compatibility in information technologies.
  • Regulation of economic sectors based on information technologies (mergers and acquisitions, regulation of monopolies and oligopolies, taxation).
  • Digitization of traditional businesses.
  • New digital business models.
  • Digital strategy.
  • Digital marketing.

Digital skills, items such as:

  • Communication in digital environments.
  • Collaborative networks.
  • Project management in virtual environments.
  • Online presence: creation and maintenance of websites, social media presence, monitoring...
  • Use of digital tools (Google Analytics, etc.).

2. Competitiveness & Innovation track

Management of innovation, items such as:

  • Concept of innovation.
  • Innovation as a source of competitiveness.
  • Innovation strategy: analysis of internal and external sources of innovation.
  • Open innovation paradigm.
  • Reverse innovation.
  • Disruptive innovation.
  • Service innovation.
  • Technological innovation: product innovation, process innovation.
  • Management of the innovation process.

Non-technological innovation and intra-entrepreneurship, items such as:

  • Organizational innovation.
  • Innovation in business models: concept and theoretical foundations.
  • Innovation in business models: models and tools.
  • Innovation in business model, strategy, and value creation.
  • Innovation in business model and digital strategy.
  • Intra-entrepreneurship or corporate entrepreneurship: concept and theoretical basis.
  • Corporate entrepreneurship and value creation.
  • Alternative forms of corporate entrepreneurship.

 

Programme

Subjects

Course and subjectsSemesterECTSTypeLanguage
Process Management and Decision MakingS16Obligatoriaen-es
Marketing Management IIS23Obligatoriaen-es
People Management IIS23Obligatoriaen-es
Advanced Financial ManagementS23Optativaen-es
Advanced ManagementS26Optativaen-es
Advanced Marketing ManagementS23Optativaen-es
Advanced Strategic ManagementS23Optativaen-es
Accounting and Management Control IS13Obligatoriaen-es
Financial Management IS14Obligatoriaen-es
Improvement Project IS16Obligatoriaen-es
Marketing Management IS13Obligatoriaen-es
People Management IS13Obligatoriaen-es
Professional Immersion IS16Obligatoriaen-es
Socio-economic and Legal ContextS16Obligatoriaen-es
Strategic ManagementS15Obligatoriaen-es
Accounting and Management Control IIS23Obligatoriaen-es
Financial Management IIS23Obligatoriaen-es
Improvement Project IS26Obligatoriaen-es
Professional Immersion IS26Obligatoriaen-es
Responsible Sustainability and Innovation in an Interconnected WorldS26Obligatoriaen-es
Improvement Project IIS112Obligatoriaen-es
Professional Immersion IIS112Obligatoriaen-es
Professional PracticeS112Prácticas externasen-es
Master's ThesisS16Trabajo fin de másteren-es
Improvement Project IIS212Obligatoriaen-es
Professional Immersion IIS212Obligatoriaen-es

 Optional subjects: Choose your itinerary

For the optional subjects of the master's degree, you can choose to do one of the following:

1. Digital Business track:

Digital economy and digital businesses, items such as:

  • Technology and market structure (perfect competition, monopoly, oligopoly).
  • Elements of the digital economy that affect competition between companies.
  • New economies of scale based on digitization.
  • Standards and compatibility in information technologies.
  • Regulation of economic sectors based on information technologies (mergers and acquisitions, regulation of monopolies and oligopolies, taxation).
  • Digitization of traditional businesses.
  • New digital business models.
  • Digital strategy.
  • Digital marketing.

Digital skills, items such as:

  • Communication in digital environments.
  • Collaborative networks.
  • Project management in virtual environments.
  • Online presence: creation and maintenance of websites, social media presence, monitoring...
  • Use of digital tools (Google Analytics, etc.).

2. Competitiveness & Innovation track

Management of innovation, items such as:

  • Concept of innovation.
  • Innovation as a source of competitiveness.
  • Innovation strategy: analysis of internal and external sources of innovation.
  • Open innovation paradigm.
  • Reverse innovation.
  • Disruptive innovation.
  • Service innovation.
  • Technological innovation: product innovation, process innovation.
  • Management of the innovation process.

Non-technological innovation and intra-entrepreneurship, items such as:

  • Organizational innovation.
  • Innovation in business models: concept and theoretical foundations.
  • Innovation in business models: models and tools.
  • Innovation in business model, strategy, and value creation.
  • Innovation in business model and digital strategy.
  • Intra-entrepreneurship or corporate entrepreneurship: concept and theoretical basis.
  • Corporate entrepreneurship and value creation.
  • Alternative forms of corporate entrepreneurship.