Optional subjects: Choose your itinerary

For the optional subjects of the master's degree, you can choose to do one of the following:

1. Digital Business track:

Digital economy and digital businesses, items such as:

• Technology and market structure (perfect competition, monopoly, oligopoly).
• Elements of the digital economy that affect competition between companies.
• New economies of scale based on digitization.
• Standards and compatibility in information technologies.
• Regulation of economic sectors based on information technologies (mergers and acquisitions, regulation of monopolies and oligopolies, taxation).
• Digitization of traditional businesses.
• New digital business models.
• Digital strategy.
• Digital marketing.

Digital skills, items such as:

• Communication in digital environments.
• Collaborative networks.
• Project management in virtual environments.
• Online presence: creation and maintenance of websites, social media presence, monitoring...
• Use of digital tools (Google Analytics, etc.).

2. Competitiveness & Innovation track

Management of innovation, items such as:

• Concept of innovation.
• Innovation as a source of competitiveness.
• Innovation strategy: analysis of internal and external sources of innovation.
• Open innovation paradigm.
• Reverse innovation.
• Disruptive innovation.
• Service innovation.
• Technological innovation: product innovation, process innovation.
• Management of the innovation process.

Non-technological innovation and intra-entrepreneurship, items such as:

• Organizational innovation.
• Innovation in business models: concept and theoretical foundations.
• Innovation in business models: models and tools.
• Innovation in business model, strategy, and value creation.
• Innovation in business model and digital strategy.
• Intra-entrepreneurship or corporate entrepreneurship: concept and theoretical basis.
• Corporate entrepreneurship and value creation.
• Alternative forms of corporate entrepreneurship.