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Advanced Marketing

Career Opportunities

Students' opinion

Oihana Castro

"One of the main reasons for choosing the Master’s in Advanced Marketing was the possibility of working at different enterprises related to the consumer goods, sport, automotive and textile fields, etc.

The programme involves different methodologies which aim to give students a full understanding of marketing. Moreover, it gives us the opportunity to apply what we have learned in different fields that interest us.

In addition to this, the programme includes the possibility of doing an internship abroad which is a great chance for students to get career experience.

I will be doing my internship at one of Europe’s leading electric groups, EDP (Energy of Portugal). My tasks will be related to revising the creativity of the different advertising campaigns, managing the customer loyalty programme and making presentations for the company and the department staff, among others.

As for the method for allocating the internship, the programme uses an online platform where the Careers Department posts internship openings daily and students can sign up. Most of the internship openings are at well-known Spanish and international companies which work in different fields, so students can chose whatever interests them most.

When I entered the process to choose my internship, I had an interview with the heads of the B2C Marketing Department. They asked me about my reasons for choosing their company and also explained the tasks involved in the position I was applying for."

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Oihana Castro

Oihana Castro

"One of the main reasons for choosing the Master’s in Advanced Marketing was the possibility of working at different enterprises related to the consumer goods, sport, automotive and textile fields, etc.

The programme involves different methodologies which aim to give students a full understanding of marketing. Moreover, it gives us the opportunity to apply what we have learned in different fields that interest us.

In addition to this, the programme includes the possibility of doing an internship abroad which is a great chance for students to get career experience.

I will be doing my internship at one of Europe’s leading electric groups, EDP (Energy of Portugal). My tasks will be related to revising the creativity of the different advertising campaigns, managing the customer loyalty programme and making presentations for the company and the department staff, among others.

As for the method for allocating the internship, the programme uses an online platform where the Careers Department posts internship openings daily and students can sign up. Most of the internship openings are at well-known Spanish and international companies which work in different fields, so students can chose whatever interests them most.

When I entered the process to choose my internship, I had an interview with the heads of the B2C Marketing Department. They asked me about my reasons for choosing their company and also explained the tasks involved in the position I was applying for."

Oihana Castro, 2015 year

 

 

Frederik Obelitz

"The main reason I chose this Master’s in Advanced Marketing was the opportunity to become an expert in marketing with a knowledge of the new technologies, digital tools and communication between businesses and customers.

The programme has also given me the chance to do my internship abroad, which makes it the perfect combination. Now that I am studying this degree, I am sure that I made the right choice. I am keener than ever on finding out how far I can go, thanks to the training I have received at the University of Deusto."

Logo de la Universidad de Deusto

Frederik Obelitz

Frederik Obelitz

"The main reason I chose this Master’s in Advanced Marketing was the opportunity to become an expert in marketing with a knowledge of the new technologies, digital tools and communication between businesses and customers.

The programme has also given me the chance to do my internship abroad, which makes it the perfect combination. Now that I am studying this degree, I am sure that I made the right choice. I am keener than ever on finding out how far I can go, thanks to the training I have received at the University of Deusto."

Frederik Obelitz, 2014 year

 

 

Iñigo Arraiza

"The Master’s in Advanced Marketing is a dynamic degree which truly engrosses you and makes you live the experience, that’s why talking about schedules doesn't make sense. At the university, going out with friends, watching television, in the cinema...we are constantly bombarded by ideas and references to our education. It is an intense and enriching experience.

Every day is different. Lectures are given not only by University of Deusto professors but also by executives from the world of marketing, which allows students to know more about clients, trends and markets.

Our classes are normally in the afternoon, one subject per day, but sometimes we also visit companies, which helps us put what we have learned into practice and at the same time find out more about the daily routine in the world of work.

Regarding the methodology, the approach to the modules is similar: reading, independent study, analysis and problem-solving with real cases, in-class debates and discussions, individual work and above all, team projects. It is important to set aside enough time for these team projects as they are the main driver of our learning.

Throughout the course we had the chance to experiment with new ways of creating value for the client, raising proposals and innovating. But if I had to point out something about the Master’s, it would be the chance to work with classmates from different countries who have different profiles and backgrounds.

In my case, this Master’s degree has been very useful because it has given me insight into many concepts and I have discovered new approaches to marketing which I didn’t know about. Personally I believe this is a great chance for people who are passionate about the world of business, it doesn’t matter if they are graduates or people who want to round off their background."

Logo de la Universidad de Deusto

Iñigo Arraiza

Iñigo Arraiza

"The Master’s in Advanced Marketing is a dynamic degree which truly engrosses you and makes you live the experience, that’s why talking about schedules doesn't make sense. At the university, going out with friends, watching television, in the cinema...we are constantly bombarded by ideas and references to our education. It is an intense and enriching experience.

Every day is different. Lectures are given not only by University of Deusto professors but also by executives from the world of marketing, which allows students to know more about clients, trends and markets.

Our classes are normally in the afternoon, one subject per day, but sometimes we also visit companies, which helps us put what we have learned into practice and at the same time find out more about the daily routine in the world of work.

Regarding the methodology, the approach to the modules is similar: reading, independent study, analysis and problem-solving with real cases, in-class debates and discussions, individual work and above all, team projects. It is important to set aside enough time for these team projects as they are the main driver of our learning.

Throughout the course we had the chance to experiment with new ways of creating value for the client, raising proposals and innovating. But if I had to point out something about the Master’s, it would be the chance to work with classmates from different countries who have different profiles and backgrounds.

In my case, this Master’s degree has been very useful because it has given me insight into many concepts and I have discovered new approaches to marketing which I didn’t know about. Personally I believe this is a great chance for people who are passionate about the world of business, it doesn’t matter if they are graduates or people who want to round off their background."

Iñigo Arraiza, 2015 year

 

 

Rong Chen

 

"After I graduated from university in my country, I started to work on a joint venture in the Marketing and Sales Department. I gained a lot of experience during that time and really enjoyed the job so I decided to go abroad to study a Master’s in Marketing.

 

I was really impressed with the Master’s in Advanced Marketing offered by DBS. The course content looked interesting and most of the faculty were from companies with broad experience in Marketing. The classes are taught in two languages and this has helped me to practise my Spanish and English, and the 6 month internships are especially useful."

 

Logo de la Universidad de Deusto

Rong Chen

Rong Chen

 

"After I graduated from university in my country, I started to work on a joint venture in the Marketing and Sales Department. I gained a lot of experience during that time and really enjoyed the job so I decided to go abroad to study a Master’s in Marketing.

 

I was really impressed with the Master’s in Advanced Marketing offered by DBS. The course content looked interesting and most of the faculty were from companies with broad experience in Marketing. The classes are taught in two languages and this has helped me to practise my Spanish and English, and the 6 month internships are especially useful."

 

Rong Chen, 2014 year

 

 

Gian Luca Senes

"I have always been interested in Marketing because it is so versatile and can be applied to different industries. Big consumers, sports, tourism, international trade, public and private services, policy and training; just to name a few of the career opportunities this Master’s can open up for you.

I am thinking about doing an internship in the Social Corporate Responsibility Department of a big company. This would give me a closer look at a sector entirely different from the one I have worked in. This would be a personal and professional achievement for me and the Deusto Business School Careers Services Department and the lecturers who have given me their support. If you like strategy, a dynamic scenario, calculated risks and innovation, your future career might be in Marketing."

Logo de la Universidad de Deusto

Gian Luca Senes

Gian Luca Senes

"I have always been interested in Marketing because it is so versatile and can be applied to different industries. Big consumers, sports, tourism, international trade, public and private services, policy and training; just to name a few of the career opportunities this Master’s can open up for you.

I am thinking about doing an internship in the Social Corporate Responsibility Department of a big company. This would give me a closer look at a sector entirely different from the one I have worked in. This would be a personal and professional achievement for me and the Deusto Business School Careers Services Department and the lecturers who have given me their support. If you like strategy, a dynamic scenario, calculated risks and innovation, your future career might be in Marketing."

Gian Luca Senes, 2014 year

 

 

Roberto Ortega

"The classes are especially dynamic, giving lecturers and students a chance to work together. Constant debate and learning are the most important points. It is true that there is a lot of theory and hard work but there is also a lot of hands on practice which is both fun and educational. You really have to pay attention in class because you cover a lot of material in each session and this is a full-time degree so you have projects that require time.

The relationship among classmates is excellent; a lot of trust, friendship and a comfortable atmosphere."

Logo de la Universidad de Deusto

Roberto Ortega

Roberto Ortega

"The classes are especially dynamic, giving lecturers and students a chance to work together. Constant debate and learning are the most important points. It is true that there is a lot of theory and hard work but there is also a lot of hands on practice which is both fun and educational. You really have to pay attention in class because you cover a lot of material in each session and this is a full-time degree so you have projects that require time.

The relationship among classmates is excellent; a lot of trust, friendship and a comfortable atmosphere."

Roberto Ortega, 2014 year

 

 

The Master’s in Advanced Marketing offers a combination of different methodologies which provide the student with both conceptual and experiential learning.

 

We prepare work and activities every week, normally in teams but also individually, which has given me the chance to put the concepts learnt in class into practice with the help of students who have different profiles. This has truly enriched my learning process.

The majority of the cases are presented in class to give us more experience in explaining ourselves clearly and learning to manage our time. These presentations have given me the chance to learn from my fellow classmates’ work, which is really valuable in order to get different points of view.

Visiting nearby enterprises is also very interesting. These visits have helped me to learn about how these enterprises work and also how they approach different aspects of the Marketing field. The case studies we prepare following these visits are based on these enterprises’ real needs, which really motivates us to come up with valuable suggestions.

The methodology used in the seminars lets student participate by creating a dynamic academic environment where professors constantly use audio visual support to boost learning.

Overall, it is a methodology which constantly combines theory with practice and helps us learn more about the different concepts of marketing

 

Logo de la Universidad de Deusto

Master's degree in Advanced Marketing

 

The Master’s in Advanced Marketing offers a combination of different methodologies which provide the student with both conceptual and experiential learning.

 

We prepare work and activities every week, normally in teams but also individually, which has given me the chance to put the concepts learnt in class into practice with the help of students who have different profiles. This has truly enriched my learning process.

The majority of the cases are presented in class to give us more experience in explaining ourselves clearly and learning to manage our time. These presentations have given me the chance to learn from my fellow classmates’ work, which is really valuable in order to get different points of view.

Visiting nearby enterprises is also very interesting. These visits have helped me to learn about how these enterprises work and also how they approach different aspects of the Marketing field. The case studies we prepare following these visits are based on these enterprises’ real needs, which really motivates us to come up with valuable suggestions.

The methodology used in the seminars lets student participate by creating a dynamic academic environment where professors constantly use audio visual support to boost learning.

Overall, it is a methodology which constantly combines theory with practice and helps us learn more about the different concepts of marketing

 

Itziar Durañona, MUMA

Career Opportunities

Students' opinion

Oihana Castro

"One of the main reasons for choosing the Master’s in Advanced Marketing was the possibility of working at different enterprises related to the consumer goods, sport, automotive and textile fields, etc.

The programme involves different methodologies which aim to give students a full understanding of marketing. Moreover, it gives us the opportunity to apply what we have learned in different fields that interest us.

In addition to this, the programme includes the possibility of doing an internship abroad which is a great chance for students to get career experience.

I will be doing my internship at one of Europe’s leading electric groups, EDP (Energy of Portugal). My tasks will be related to revising the creativity of the different advertising campaigns, managing the customer loyalty programme and making presentations for the company and the department staff, among others.

As for the method for allocating the internship, the programme uses an online platform where the Careers Department posts internship openings daily and students can sign up. Most of the internship openings are at well-known Spanish and international companies which work in different fields, so students can chose whatever interests them most.

When I entered the process to choose my internship, I had an interview with the heads of the B2C Marketing Department. They asked me about my reasons for choosing their company and also explained the tasks involved in the position I was applying for."

Logo de la Universidad de Deusto

Oihana Castro

Oihana Castro

"One of the main reasons for choosing the Master’s in Advanced Marketing was the possibility of working at different enterprises related to the consumer goods, sport, automotive and textile fields, etc.

The programme involves different methodologies which aim to give students a full understanding of marketing. Moreover, it gives us the opportunity to apply what we have learned in different fields that interest us.

In addition to this, the programme includes the possibility of doing an internship abroad which is a great chance for students to get career experience.

I will be doing my internship at one of Europe’s leading electric groups, EDP (Energy of Portugal). My tasks will be related to revising the creativity of the different advertising campaigns, managing the customer loyalty programme and making presentations for the company and the department staff, among others.

As for the method for allocating the internship, the programme uses an online platform where the Careers Department posts internship openings daily and students can sign up. Most of the internship openings are at well-known Spanish and international companies which work in different fields, so students can chose whatever interests them most.

When I entered the process to choose my internship, I had an interview with the heads of the B2C Marketing Department. They asked me about my reasons for choosing their company and also explained the tasks involved in the position I was applying for."

Oihana Castro, 2015 year

 

 

Frederik Obelitz

"The main reason I chose this Master’s in Advanced Marketing was the opportunity to become an expert in marketing with a knowledge of the new technologies, digital tools and communication between businesses and customers.

The programme has also given me the chance to do my internship abroad, which makes it the perfect combination. Now that I am studying this degree, I am sure that I made the right choice. I am keener than ever on finding out how far I can go, thanks to the training I have received at the University of Deusto."

Logo de la Universidad de Deusto

Frederik Obelitz

Frederik Obelitz

"The main reason I chose this Master’s in Advanced Marketing was the opportunity to become an expert in marketing with a knowledge of the new technologies, digital tools and communication between businesses and customers.

The programme has also given me the chance to do my internship abroad, which makes it the perfect combination. Now that I am studying this degree, I am sure that I made the right choice. I am keener than ever on finding out how far I can go, thanks to the training I have received at the University of Deusto."

Frederik Obelitz, 2014 year

 

 

Iñigo Arraiza

"The Master’s in Advanced Marketing is a dynamic degree which truly engrosses you and makes you live the experience, that’s why talking about schedules doesn't make sense. At the university, going out with friends, watching television, in the cinema...we are constantly bombarded by ideas and references to our education. It is an intense and enriching experience.

Every day is different. Lectures are given not only by University of Deusto professors but also by executives from the world of marketing, which allows students to know more about clients, trends and markets.

Our classes are normally in the afternoon, one subject per day, but sometimes we also visit companies, which helps us put what we have learned into practice and at the same time find out more about the daily routine in the world of work.

Regarding the methodology, the approach to the modules is similar: reading, independent study, analysis and problem-solving with real cases, in-class debates and discussions, individual work and above all, team projects. It is important to set aside enough time for these team projects as they are the main driver of our learning.

Throughout the course we had the chance to experiment with new ways of creating value for the client, raising proposals and innovating. But if I had to point out something about the Master’s, it would be the chance to work with classmates from different countries who have different profiles and backgrounds.

In my case, this Master’s degree has been very useful because it has given me insight into many concepts and I have discovered new approaches to marketing which I didn’t know about. Personally I believe this is a great chance for people who are passionate about the world of business, it doesn’t matter if they are graduates or people who want to round off their background."

Logo de la Universidad de Deusto

Iñigo Arraiza

Iñigo Arraiza

"The Master’s in Advanced Marketing is a dynamic degree which truly engrosses you and makes you live the experience, that’s why talking about schedules doesn't make sense. At the university, going out with friends, watching television, in the cinema...we are constantly bombarded by ideas and references to our education. It is an intense and enriching experience.

Every day is different. Lectures are given not only by University of Deusto professors but also by executives from the world of marketing, which allows students to know more about clients, trends and markets.

Our classes are normally in the afternoon, one subject per day, but sometimes we also visit companies, which helps us put what we have learned into practice and at the same time find out more about the daily routine in the world of work.

Regarding the methodology, the approach to the modules is similar: reading, independent study, analysis and problem-solving with real cases, in-class debates and discussions, individual work and above all, team projects. It is important to set aside enough time for these team projects as they are the main driver of our learning.

Throughout the course we had the chance to experiment with new ways of creating value for the client, raising proposals and innovating. But if I had to point out something about the Master’s, it would be the chance to work with classmates from different countries who have different profiles and backgrounds.

In my case, this Master’s degree has been very useful because it has given me insight into many concepts and I have discovered new approaches to marketing which I didn’t know about. Personally I believe this is a great chance for people who are passionate about the world of business, it doesn’t matter if they are graduates or people who want to round off their background."

Iñigo Arraiza, 2015 year

 

 

Rong Chen

 

"After I graduated from university in my country, I started to work on a joint venture in the Marketing and Sales Department. I gained a lot of experience during that time and really enjoyed the job so I decided to go abroad to study a Master’s in Marketing.

 

I was really impressed with the Master’s in Advanced Marketing offered by DBS. The course content looked interesting and most of the faculty were from companies with broad experience in Marketing. The classes are taught in two languages and this has helped me to practise my Spanish and English, and the 6 month internships are especially useful."

 

Logo de la Universidad de Deusto

Rong Chen

Rong Chen

 

"After I graduated from university in my country, I started to work on a joint venture in the Marketing and Sales Department. I gained a lot of experience during that time and really enjoyed the job so I decided to go abroad to study a Master’s in Marketing.

 

I was really impressed with the Master’s in Advanced Marketing offered by DBS. The course content looked interesting and most of the faculty were from companies with broad experience in Marketing. The classes are taught in two languages and this has helped me to practise my Spanish and English, and the 6 month internships are especially useful."

 

Rong Chen, 2014 year

 

 

Gian Luca Senes

"I have always been interested in Marketing because it is so versatile and can be applied to different industries. Big consumers, sports, tourism, international trade, public and private services, policy and training; just to name a few of the career opportunities this Master’s can open up for you.

I am thinking about doing an internship in the Social Corporate Responsibility Department of a big company. This would give me a closer look at a sector entirely different from the one I have worked in. This would be a personal and professional achievement for me and the Deusto Business School Careers Services Department and the lecturers who have given me their support. If you like strategy, a dynamic scenario, calculated risks and innovation, your future career might be in Marketing."

Logo de la Universidad de Deusto

Gian Luca Senes

Gian Luca Senes

"I have always been interested in Marketing because it is so versatile and can be applied to different industries. Big consumers, sports, tourism, international trade, public and private services, policy and training; just to name a few of the career opportunities this Master’s can open up for you.

I am thinking about doing an internship in the Social Corporate Responsibility Department of a big company. This would give me a closer look at a sector entirely different from the one I have worked in. This would be a personal and professional achievement for me and the Deusto Business School Careers Services Department and the lecturers who have given me their support. If you like strategy, a dynamic scenario, calculated risks and innovation, your future career might be in Marketing."

Gian Luca Senes, 2014 year

 

 

Roberto Ortega

"The classes are especially dynamic, giving lecturers and students a chance to work together. Constant debate and learning are the most important points. It is true that there is a lot of theory and hard work but there is also a lot of hands on practice which is both fun and educational. You really have to pay attention in class because you cover a lot of material in each session and this is a full-time degree so you have projects that require time.

The relationship among classmates is excellent; a lot of trust, friendship and a comfortable atmosphere."

Logo de la Universidad de Deusto

Roberto Ortega

Roberto Ortega

"The classes are especially dynamic, giving lecturers and students a chance to work together. Constant debate and learning are the most important points. It is true that there is a lot of theory and hard work but there is also a lot of hands on practice which is both fun and educational. You really have to pay attention in class because you cover a lot of material in each session and this is a full-time degree so you have projects that require time.

The relationship among classmates is excellent; a lot of trust, friendship and a comfortable atmosphere."

Roberto Ortega, 2014 year

 

 

The Master’s in Advanced Marketing offers a combination of different methodologies which provide the student with both conceptual and experiential learning.

 

We prepare work and activities every week, normally in teams but also individually, which has given me the chance to put the concepts learnt in class into practice with the help of students who have different profiles. This has truly enriched my learning process.

The majority of the cases are presented in class to give us more experience in explaining ourselves clearly and learning to manage our time. These presentations have given me the chance to learn from my fellow classmates’ work, which is really valuable in order to get different points of view.

Visiting nearby enterprises is also very interesting. These visits have helped me to learn about how these enterprises work and also how they approach different aspects of the Marketing field. The case studies we prepare following these visits are based on these enterprises’ real needs, which really motivates us to come up with valuable suggestions.

The methodology used in the seminars lets student participate by creating a dynamic academic environment where professors constantly use audio visual support to boost learning.

Overall, it is a methodology which constantly combines theory with practice and helps us learn more about the different concepts of marketing

 

Logo de la Universidad de Deusto

Master's degree in Advanced Marketing

 

The Master’s in Advanced Marketing offers a combination of different methodologies which provide the student with both conceptual and experiential learning.

 

We prepare work and activities every week, normally in teams but also individually, which has given me the chance to put the concepts learnt in class into practice with the help of students who have different profiles. This has truly enriched my learning process.

The majority of the cases are presented in class to give us more experience in explaining ourselves clearly and learning to manage our time. These presentations have given me the chance to learn from my fellow classmates’ work, which is really valuable in order to get different points of view.

Visiting nearby enterprises is also very interesting. These visits have helped me to learn about how these enterprises work and also how they approach different aspects of the Marketing field. The case studies we prepare following these visits are based on these enterprises’ real needs, which really motivates us to come up with valuable suggestions.

The methodology used in the seminars lets student participate by creating a dynamic academic environment where professors constantly use audio visual support to boost learning.

Overall, it is a methodology which constantly combines theory with practice and helps us learn more about the different concepts of marketing

 

Itziar Durañona, MUMA