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Advanced Marketing

Programme

Objectives and methodology

Objectives

Participants acquire the following abilities:

  • To manage relationships with customers and clients
  • To design, implement and manage brands
  • To design policies for distribution channels taking into account the new ICTs and consumer purchasing patterns
  • To design, implement and manage communication with clients and customers
  • To identify new business models and opportunities linked to marketing
  • To design and implement marketing strategies for a sustainable and responsible organisation
  • To design a marketing strategy that takes into account the globalisation of markets

Methodology

The main pedagogic methodologies employed are the following:

  • Exposition
  • Analysis and resolution of group or individual cases
  • Debate and discussion
  • Use of digital platforms and simulators
  • Individual and team projects
  • Tutorials
  • Reading and individual study
  • Information searches

Programme

Objectives and methodology

Objectives

Participants acquire the following abilities:

  • To manage relationships with customers and clients
  • To design, implement and manage brands
  • To design policies for distribution channels taking into account the new ICTs and consumer purchasing patterns
  • To design, implement and manage communication with clients and customers
  • To identify new business models and opportunities linked to marketing
  • To design and implement marketing strategies for a sustainable and responsible organisation
  • To design a marketing strategy that takes into account the globalisation of markets

Methodology

The main pedagogic methodologies employed are the following:

  • Exposition
  • Analysis and resolution of group or individual cases
  • Debate and discussion
  • Use of digital platforms and simulators
  • Individual and team projects
  • Tutorials
  • Reading and individual study
  • Information searches