Innovation is a discipline that can be learned and developed with practice. Deusto Business School, one of Spain´s most reputed business schools, has specifically designed its Business Innovation Program (BIP) to prepare you to spark and manage Business Innovation successfully. As Academic Director of the BIP, I am pleased to introduce to you to our programmes that integrate theory and practice, fostering business innovation. To date, our academic training in innovation has generated around 100 innovative company projects that set companies on the path to achieving a sustainable competitive edge.
The Business Innovation Programme specifically centres on handling innovation in the broad field of management. The course has therefore been designed for managers who lead teams and resources. They do not necessarily work in an innovation-centred department, but may need to include innovation in their routine activities as a strategic cross-cutting area to achieve their goals. Participants who complete the programme are equipped with the competences needed to lead and manage innovation projects in any industry, capacity or department.
The programme provides the key competences that innovation managers must master. Participants firstly work on identifying the innovation challenges that are worthwhile for their impact on business performance. Developing creativity, strategic vigilance, benchmarking and competitive intelligence are key aspects of this activity. Secondly, they prepare projects whose focal point is project management and innovation funding. And thirdly, they work on exploiting the results as this is paramount to securing and exploiting innovation and managing knowledge.
We welcome you, then, to the Business Innovation Programme, a unique experience that will help your organisation and/or your personal and career projects to succeed with innovative solutions.