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marco opazo basaez

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marco opazo basaez

Categoría:
Doctor/a Ayudante
Formación académica:
Ph.D. en Ciencias Económicas y Empresariales
Cargos en otras empresas o instituciones:
Profesor de Marketing
Curriculum Vitae - PDF

Marco Opazo Basáez is a Lecturer (Assistant Professor) in Marketing at the University of Deusto, Deusto Business School, Spain. His work focuses on firm’s leading edge practices, analysing drivers that shape strategies, models, and mechanisms for value creation based upon data driven analysis. His research interests include servitisation, digitalisation, sustainability, and innovation. He has participated in international research projects with diverse European universities.